smart: An Official Global Partner of Live Earth

The Live Earth concerts on July 7, 2007, in which smart was involved as an international partner, thrilled more than two billion people around the globe. Listeners all over the world were able to experience the live concerts, which were staged for 24 hours on behalf of climate protection, either live or via TV, Internet or radio. All of the musicians, including Bon Jovi, Sting, and Shakira, used their public appearances to declare their commitment to climate protection and chose extremely climate-friendly modes of transport to get to their respective concerts.

As a global partner of Live Earth, smart operated the official shuttle service for all of the musicians appearing at the eight concerts, which were staged on all continents. The international stars were transported in the smart fortwo and were able to see for themselves that a comfortable ride is not dependent on vehicle size.

On behalf of climate protection projects, numerous celebrities in New York, London, and Hamburg autographed a white and silver smart fortwo in each city. The smart in New York City, for example, was autographed by Bon Jovi, Dave Matthews Band, Kevin Bacon, Alec Baldwin, Petra Nemcova, Melissa Etheridge, Rosario Dawson, Keith Urban, Roger Waters, Robert Kennedy Jr., and many others. The cars were auctioned off on eBay on July 13, with the proceeds going to the Save Our Selves – SOS initiative spearheaded by Al Gore and Kevin Wall.

For more information smart’s role in Live Earth, click here.

To learn more about Live Earth, click here.