Club Monaco, a global fashion brand, and smart USA are collaborating to bring inspiration and design to the urban professional with the launch of FASHION FLEET: The Ultimate Urban Trunk Show. The fleet showcases a caravan of chic Club Monaco designed smart fortwos and fall fashion, courtesy of Club Monaco.

The Club Monaco smart fortwos, ten in total, will feature images from the newly launched Fall 2008 Club Monaco Campaign as well as the brand’s iconic black and white crest. The Fall Collection and campaign were inspired by the idea of the downtown aristocrat who brings uptown elegance a downtown flare.

“It’s a natural partnership for us and one we feel aligns with Club Monaco’s core values – design, style, and function,” says John Mehas, President and CEO of Club Monaco. “Both Club Monaco and the smart fortwo are urban and sophisticated, and are geared toward meeting the needs of the modern consumer – one who has a versatile and demanding lifestyle, and is looking for affordable luxury.”

The partnership will launch during Fashion Week in New York City with the ultimate urban trunk show. Club Monaco designed smart fortwo vehicles will cruise New York City streets making stops at the landmark Mercedes-Benz Fashion Week locales. 75 lucky New Yorkers will receive gift bags with iconic pieces from Club Monaco’s Fall Collection at each stop, including cashmere scarves, sunglasses from the newly launched collection, statement jewelry and small Italian leather goods.

The ultimate urban trunk show will debut on Sunday, September 7 in the Meatpacking District and will continue with stops in SoHo, Wall Street, the Flatiron District, Midtown and Bryant Park on Monday and Tuesday during peak lunch-time hours. In addition, Club Monaco’s 57th Street Store window will be dedicated to the partnership throughout Mercedes-Benz Fashion Week featuring a unique design and one of the Club Monaco designed smart fortwos.

“smart USA is excited to partner with Club Monaco for the 2008 Mercedes-Benz Fashion Week activities,” said Dave Schembri, President, smart USA. “smart is the brand at home on the streets of New York City providing drivers with urban mobility, great gas mileage and environmental responsibility. The smart fortwo’s iconic design also compliments the sophisticated style of Club Monaco stores and customers.”

The Club Monaco and smart USA collaboration generates a design philosophy that marries functionality and style; tradition and modernity. The result is a dynamic partnership that is not limited by age, price or location. It’s about iconic style.

For more information about the partnership, click here.