Efficient, agile, and surprisingly powerful, the smart fortwo can squeeze into the tightest parking space, and still have room for your next IKEA haul.
It was built to fit your environment, to accelerate quickly and maneuver with ease. Because the world moves fast, but smart moves faster. And with competitive pricing on gas and electric models, your wallet can breathe easy too.
Engineered with Mercedes-Benz, the smart fortwo was inspired by the idea that style and function should always intertwine. The products we use everyday should fit seamlessly into our lives.
When designing the smart fortwo, we knew that if we conserved space under the hood by placing the engine in the rear, we could have a surprisingly spacious cabin. And we knew that by widening the base and reducing overhang, we could create a car that was fast and fun to drive.
On the inside, the passenger seat folds a full 90°, allowing for even more storage space, which is easily accessible via the split-section tailgate. Decisions like this are why the smart fortwo feels spacious and sporty, and why it received a prestigious Red Dot Award for Product Design.
The core of smart is all about well-designed products – cars and accessories that don't just look cool, but serve a purpose too. The result is a car that makes life easier, safer and a lot more fun.
From the shape of the nose to the uniquely bold taillights, Michael Gebhardt and his team have spent years poring over every detail of the all-new smart fortwo. As the head designer, Michael faced the challenge of evolving the car, while retaining its original, iconic dimensions.
"We tend to use the term 'fun-ctional design'...on the one hand, there is the functional brain factor, on the other hand the emotional heart factor." This approach can be seen in several aspects of the new car, like the Tridion Safety Cell. First and foremost, it functions as a state-of-the-art safety system, but it also doubles as a significant design element.
And as cars become more technologically advanced, the amount of cables and electronics have increased, creating another challenge that they were able to overcome. "In the end, it is about creating a perfect urban concept that works anywhere around the globe."
After nearly a decade, their work is finally done. What began as sketches in a design studio in Germany is the all-new smart fortwo, now at a dealer near you.
Everything about the smart fortwo is a little bit unorthodox. That's why people like Matthias Gottwald, the Lead Interior Designer, have to bring outside thinking to the inside of the car.
According to Matthias, if you drive a smart, you should become part of the city. With that as his guiding philosophy, he began reflecting on the perfect relationship between inner and outer values. This inspired the architecture and materials you'll find inside the new smart fortwo.
"The smart dashboard is covered in a mesh fabric; a high-tech fabric often used for sneakers. Our customers really appreciate that their small, affordable car has more to offer than plain, plastic surfaces," says Gottwald. By incorporating different contrasts and textures, they develop what experts call a "Fabric ID," an identity created by the choice of fabrics. "The result: almost anyone who gets into the new smart first touches the surfaces."
From the textured fabrics to the more polished details and finish, every element of the smart's interior is chosen to play together, to create an environment that feels roomy, warm and inviting. Once inside, you may never want to leave.
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